Does a Brand’s Color Make You Buy More? Brands don’t just pick their colors by accident. It’s very important to consider what each color conveys in the minds of people seeing that brand.
According to a study called The Interactive Effects of Color, colors are most effective when consumers believe that the brand’s color “fits” the brand. That means that your colors have to speak to your customers. If you sell to organic foodies, it makes more sense to use green or brown than Coca-Cola red.
Lets explore how different brands have staked their respective claims to 10 colors – in some cases with world dominating success.